People will scroll through their feed quickly and if your post and caption don’t stand out, then they won’t bother reading it, which means that they won’t see what’s so great about your company or product. If your caption is too short, people will think that either the post is not interesting or you’re too lazy to come up with anything to say about it. That’s why you should try to focus on the first few sentences to attract your followers’ attention.
If your caption is too long, it will be cut off and not seen in the feed. Keep in mind that Instagram is about visuals after all. It shouldn’t be too long because people are usually not interested in reading a whole wall of text. There is an optimal length for the Instagram caption. That is why you should put some effort into preparing them and for sure – don’t ignore it. Let me show you 8 steps for optimising your Instagram caption copy… 1. A good photo can attract the attention of your followers, however, what keeps them for longer is caption copy. Of course, it is an app focused on photos and graphics, then it’s all about visuals. Instagram is one of the most popular social media in the world with more than 700 million monthly active users.
As a business owner, you shouldn’t ignore Instagram anymore.
